I am a Product Designer with over eight years of professional experience, grounded in a comprehensive understanding of human psychology. My background includes several years as a Behavioral Health Specialist, where I delivered evidence-based interventions and learned to translate complex human needs into effective systems. This experience informs my design approach, enabling me to create experiences that resonate authentically with users and facilitate meaningful behavior change.

Currently, I combine empathetic insight with a structured design methodology to develop simple, secure, and user-friendly digital products that address real-world challenges while meeting rigorous business and compliance standards.

My process is research-oriented and collaborative, ensuring all design decisions are informed by user needs and business goals.

Research Leadership: I conduct both generative and evaluative research—such as user interviews and usability testing—to derive actionable insights. I synthesize these findings into personas, journey maps, and strategic recommendations to guide team efforts.

Design and Validation: I oversee the design process within Agile and Lean UX frameworks, utilizing tools like Figma to create wireframes and interactive prototypes. These prototypes serve as iterative validation tools, often through stakeholder workshops and testing in Miro.

Professional Portfolio Highlights

Nuubi | UX Research Team Lead (2024): Led the development of gamified education features, including badges and leaderboards, resulting in a 25% increase in user retention and 90% positive user feedback. Conducted card sorting and usability evaluations to ensure alignment with user needs.

Freelance UI/UX & Project Management (2024–Present): Redesigned UI components and conducted UX research for small business clients to enhance website traffic and user engagement. Assisted clients in organizing and systematizing project workflows for improved efficiency.

Pro Bono & Volunteer Initiatives: Applying user-centered design principles to meaningful causes, such as redesigning Project LEDO’s website to clarify objectives and increase engagement, and supporting HCAO with social media strategy and event coordination.

Let’s Collaborate to Create Impactful Solutions