Hi, I’m Sarah Orr, a designer who bridges human understanding with digital innovation. With over eight years of experience, I craft intuitive, secure, and user-friendly products that solve real problems and drive meaningful change.
My unique background includes several years as a Behavioral Health Specialist, where I delivered evidence-based interventions and learned to decode complex human needs. This foundation in psychology allows me to design not just for usability, but for genuine human resonance—creating experiences that feel authentic and foster positive behavior change.
My Approach
I believe great design is built on empathy and evidence. My process is research-driven and collaborative, ensuring every decision aligns with both user needs and business goals.
Research Leadership: I conduct generative and evaluative research—from user interviews to usability testing—to uncover actionable insights. These findings shape personas, journey maps, and strategic direction.
Design & Validation: Working within Agile and Lean UX frameworks, I use tools like Figma to create wireframes and interactive prototypes. These are validated iteratively through stakeholder workshops and user testing in platforms like Miro.
Professional Highlights
Nuubi | UX Research Team Lead (2024)
Led the development of gamified education features (badges, leaderboards), boosting user retention by 25% and receiving 30% positive feedback. Conducted card sorting and usability evaluations to ensure user-centric alignment.Freelance UX/UI & Project Management (2024–Present)
Redesigned UI components and conducted UX research for small businesses, increasing website traffic and engagement. Helped clients systematize project workflows for greater efficiency.Pro Bono & Volunteer Work
Applied user-centered design to meaningful causes, including redesigning Project LEOO’s website to clarify mission and increase engagement, and supporting HCAO with event coordination and UX/UI design.
Let’s Collaborate
I partner with teams and organizations to create digital solutions that are thoughtful, effective, and human-centered. Whether you’re looking to improve user experience, build a new product, or refine a existing system—I’m here to help.
